HOW TO GET THE "OLD MONEY" VIBE (THE VINTAGE M1 GUIDE)
If your dream aesthetic involves linen shirts, vintage convertibles, and European summers, you’re already familiar with the look. It’s the "Old Money" aesthetic—a style that feels expensive precisely because it doesn't try too hard. You’ve seen it on "Luxury Travel" mood boards and "European Summer" TikToks: it’s the M1 aesthetic. It’s muted, it’s timeless, and it’s the ultimate way to make your photos look like a heritage film scan.
If you’re chasing that "Quiet Luxury" or "Vintage Mediterranean" energy—where the colors are soft and the vibe is "generational wealth"—you’ve found your signature edit.
The Sophistication of "Desaturated" Luxury
Why is the M1 look the go-to for luxury creators? Because it removes the "digital noise" of modern life. It’s a sophisticated, desaturated approach to color that mimics mid-century film.
Faded Earth Tones: M1 turns bright, distracting colors into muted earth tones. Think olive greens, dusty terracotta, and sandy beiges.
Warm, Creamy Whites: Unlike the "clinical" white of the A6, M1 whites are warm and paper-like, giving every photo a vintage texture.
Subtle Contrast: It avoids the "harshness" of modern photography, opting for a soft, low-contrast finish that feels easy on the eyes.
Master the Aesthetic (The "Timeless Travel" Edit)
The Old Money Look is all about subtlety. To get that high-end M1 vibe, follow these three rules:
Drop the Saturation: High-end brands rarely use neon colors. Lower the saturation of your blues and yellows to create a "muted" and expensive feel.
Add a Warm Overlay: The "Vintage Travel" look lives in the warm spectrum. Give your highlights a slight cream or ivory tint to mimic old photo paper.
Soft Shadows: Don't let your shadows get too dark or "crushed." Keep them lifted and soft to maintain that airy, effortless luxury.
"True luxury isn't about being noticed; it's about being remembered for your taste."
Get the Look for Free (Your Heritage Era Starts Now)
Stop posting photos that look like everyone else’s. We’ve captured the exact desaturated science of the "Old Money" M1 look so you can give your memories a timeless, professional finish with a single tap. It’s the closest thing to shooting on vintage film without the vintage price tag.
Download our "Heritage M1" preset for free. It’s the ultimate shortcut to a feed that feels classy, curated, and undeniably expensive.
